We are a family retail brand focused on beautiful organic and Fairtrade baby and children's lifestyle products. We hold the following values true to our business in guiding and shaping what we do:

  • engage with both adults and children to captivate with the colour, shapes and textures;
  • inclusively, made for use by all types of families with a full range of needs and wants;
  • We seek beautiful design, prints and patterns to compliment gorgeous little smiles;
  • high quality, environmentally friendly materials which can be reused or recycled;
  • are functional, performing the task their designed for;
  • provide value to our customers, both in terms of the price, quality; and
  • provide longevity, we believe products should be built to last, for passing on as the family grows