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Pantone 2018 colour of the year

Each year Pantone, takes a look back at trends from design, film, art, entertainment, fashion and design. At the end of 2017 they selected Pantone 18-3838, also known as Ultra Violet. Pantone describes ultra violet as “provocative and thoughtful purple shade” that embodies individuality and spirituality and "Inventive and imaginative, Ultra Violet lights the way to what is yet to come."

Ultra violet is a very powerful colour that might not usually be seen on baby or in the nursery, but we love the inspiration that it brings and how this colour bring out the best of humanity and our inventiveness.

This year we look forwards to bringing inspiration that comes from the stars, oceans, mountains and many other areas of nature. Here are some images from our inspiration you can look forward to:

Starry nursery   


Ocean Purples

Star swaddle

Mountain nursery


Purple Octopus

We have seen some purples in our collections from the last year too which continue to bring us inspiration.

Fairy tale blanket

Star Romper

Owl Romper


We think Pantone's choice is a great one, with so much opportunity in design with inspiration from such a vivid, bright, bold which is relevant in a time of imagination and inventiveness. 

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